APA Edition Citation

Chernatony, L. D. M. (1998). Creating powerful brands in consumer service and industrial markets (2 edition.).

Chicago Edition Citation

Chernatony, Leslie De; McDonald. Creating Powerful Brands in Consumer Service and Industrial Markets. 2 edition. Butterworth-Heinemann:Oxford, 1998.

MLA Edition Citation

Chernatony, Leslie De; McDonald. Creating Powerful Brands in Consumer Service and Industrial Markets. 2 edition. 1998.

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