APA Edition Citation

McDonald, M. P. (2007). Marketing plans for service businesses: A complete guide.

Chicago Edition Citation

McDonald, Malcom; Payne. Marketing Plans for Service Businesses: A Complete Guide. Butterworth-Heinemann, Oxford, 2007.

MLA Edition Citation

McDonald, Malcom; Payne. Marketing Plans for Service Businesses: A Complete Guide. 2007.

Warning: These citations may not always be 100% accurate.