Wells, W. (2003). Advertising: Principles and practice (6 edition.).
Chicago Edition CitationWells, William. Advertising: Principles and Practice. 6 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2003.
MLA Edition CitationWells, William. Advertising: Principles and Practice. 6 edition. 2003.
Warning: These citations may not always be 100% accurate.