APA Edition Citation

O'Guinn, T. C. (2007). Avertising and Integrated Brand Promotion (4 edition.).

Chicago Edition Citation

O'Guinn, Thomas C. Avertising and Integrated Brand Promotion. 4 edition. Thomson-South Western, Australia, 2007.

MLA Edition Citation

O'Guinn, Thomas C. Avertising and Integrated Brand Promotion. 4 edition. 2007.

Warning: These citations may not always be 100% accurate.