Cita APA

O'Guinn, T. C. (2007). Avertising and Integrated Brand Promotion (4 edition.).

Citación estilo Chicago

O'Guinn, Thomas C. Avertising and Integrated Brand Promotion. 4 edition. Thomson-South Western, Australia, 2007.

Cita MLA

O'Guinn, Thomas C. Avertising and Integrated Brand Promotion. 4 edition. 2007.