Jain, J. N. S. (2007). Modern Marketing of Services: Principles and techniques.
Chicago Edition CitationJain, J N; Singh. Modern Marketing of Services: Principles and Techniques. Regal Publications: New Delhi, 2007.
MLA Edition CitationJain, J N; Singh. Modern Marketing of Services: Principles and Techniques. 2007.
Warning: These citations may not always be 100% accurate.