Marketing Metrics: 50+ metrics every executive should Master

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• Marketing metrics: 50+ metrics every executive should master
  Yazar:: Farris, Paul W.
  Baskı/Yayın Bilgisi: (2006)
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  Yazar:: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
  Baskı/Yayın Bilgisi: (2014)
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  Yazar:: Mcdonald, Malcolm
  Baskı/Yayın Bilgisi: (2014)
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  Yazar:: Bendle, Neil T
  Baskı/Yayın Bilgisi: (2011)