Marketing Metrics: 50+ metrics every executive should Master

Antzeko izenburuak

• Marketing metrics: 50+ metrics every executive should master
  nork: Farris, Paul W.
  Argitaratua: (2006)
• Marketing Metrics : 50+ Metrics Every Executive Should Master
  nork: Paul W. Farris Neil T. Bendle Philip E. Pfeifer David J. Reibstein
  Argitaratua: (2006)
• Marketing value metrics : a new metrics model to measure marketing effectiveness
  nork: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
  Argitaratua: (2014)
• Marketing value metrics: a new metrics model to measure marketing effectiveness
  nork: Mcdonald, Malcolm
  Argitaratua: (2014)
• Marketing Metrics
  nork: Bendle, Neil T
  Argitaratua: (2011)