APA Edition Citation

Farris, P. W. (2006). Marketing Metrics: 50+ metrics every executive should Master.

Chicago Edition Citation

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School Publishing, 2006.

MLA Edition Citation

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. 2006.

Warning: These citations may not always be 100% accurate.