Cateora, P. R. G. (2006). International marketing (12 edition.).
Chicago Edition CitationCateora, Philip R; Graham. International Marketing. 12 edition. Tata Mc Graw Hill: New Delhi, 2006.
MLA Edition CitationCateora, Philip R; Graham. International Marketing. 12 edition. 2006.
Warning: These citations may not always be 100% accurate.