APA Edition Citation

Kotler, P. T. D. B. (2006). Lateral Marketing: New techniques for finding break through ideas.

Chicago Edition Citation

Kotler, Philip; Trias De Bes. Lateral Marketing: New Techniques for Finding Break Through Ideas. Wiley India: New Delhi, 2006.

MLA Edition Citation

Kotler, Philip; Trias De Bes. Lateral Marketing: New Techniques for Finding Break Through Ideas. 2006.

Warning: These citations may not always be 100% accurate.