Srinivasan,R. (2005). Case Studies in Marketing: The Indian context.
Chicago Edition CitationSrinivasan,R. Case Studies in Marketing: The Indian Context. Prentice-Hall of India Pvt. Ltd., New Delhi, 2005.
MLA Edition CitationSrinivasan,R. Case Studies in Marketing: The Indian Context. 2005.
Warning: These citations may not always be 100% accurate.