Batra, R. . e. (2003). Advertising management (5 edition.).
Chicago Edition CitationBatra, Rajeev; et.al. Advertising Management. 5 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2003.
MLA Edition CitationBatra, Rajeev; et.al. Advertising Management. 5 edition. 2003.
Warning: These citations may not always be 100% accurate.