Lancaster, G. (2001). Marketing Fundamentals 2001-2002.
Chicago Edition CitationLancaster, Geoff. Marketing Fundamentals 2001-2002. Butterworth-Heinemann, Oxford, 2001.
MLA Edition CitationLancaster, Geoff. Marketing Fundamentals 2001-2002. 2001.
Warning: These citations may not always be 100% accurate.