Encyclopaedia of strategic management, Vol.01: Marketing planning and evaluation

Eitemau Tebyg

• Strategic marketing planning and evaluation
  gan: Lancaster, Geoff; Massingham, Lester
  Cyhoeddwyd: (2004)
• Encyclopaedia of strategic marketing management, Vol.01: Management skills in marketing
  gan: Morse, Stephen
  Cyhoeddwyd: (2005)
• Encyclopaedia of strategic management, Vol.05: Marketing communications
  gan: Smith, Paul, et al
  Cyhoeddwyd: (2002)
• From strategic planning to strategic management
  Cyhoeddwyd: (1976)
• Strategic planning and management
  gan: Gulati, Manohar L
  Cyhoeddwyd: (2000)