APA Edition Citation

Lancaster, G. M. (2002). Encyclopaedia of strategic management, Vol.01: Marketing planning and evaluation.

Chicago Edition Citation

Lancaster, Geoff; Massingham. Encyclopaedia of Strategic Management, Vol.01: Marketing Planning and Evaluation. Crest Publishing House, New Delhi, 2002.

MLA Edition Citation

Lancaster, Geoff; Massingham. Encyclopaedia of Strategic Management, Vol.01: Marketing Planning and Evaluation. 2002.

Warning: These citations may not always be 100% accurate.