Market-driven management: How to define, develop, and deliver customer value

Míreanna Comhchosúla

• Market driven strategy: Process for creating value
  le: Day,George S
  Foilsithe: (1999)
• Business market management: Understanding, creating, and delivering value
  le: Anderson, James C; Narus, James A
  Foilsithe: (2004)
• Business market management: understanding, creating and delivering value
  le: Anderson, James C; Author, et al.
  Foilsithe: (1999)
• Marketing strategy: A customer-driven approach
  le: Schnaars, Steven P
  Foilsithe: (1991)
• Market driven strategy processes for creating value
  le: Day, George S.
  Foilsithe: (1990)