Market-driven management: How to define, develop, and deliver customer value

Ítems similars

• Market driven strategy: Process for creating value
  per: Day,George S
  Publicat: (1999)
• Business market management: Understanding, creating, and delivering value
  per: Anderson, James C; Narus, James A
  Publicat: (2004)
• Business market management: understanding, creating and delivering value
  per: Anderson, James C; Author, et al.
  Publicat: (1999)
• Marketing strategy: A customer-driven approach
  per: Schnaars, Steven P
  Publicat: (1991)
• Market driven strategy processes for creating value
  per: Day, George S.
  Publicat: (1990)