APA Edition Citation

Hoffman, K. D. B. (2004). Essentials of services marketing: Concepts, strategies and cases.

Chicago Edition Citation

Hoffman, K Douglas; Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. Thomson-South Western, Australia, 2004.

MLA Edition Citation

Hoffman, K Douglas; Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. 2004.

Warning: These citations may not always be 100% accurate.