Making of a name: The inside story of the brands we buy

समान संसाधन

• Brand sense: Sensory secrets behind the stuff we buy
  द्वारा: Lindstorm, Martin
  प्रकाशित: (2010)
• What's in a name?: Advertising and the concept of brands
  द्वारा: Jones, John Philip; Slater, Jan S
  प्रकाशित: (2003)
• What is in a name?: advertising and the concept of brands /
  द्वारा: Jones, John Philip .
  प्रकाशित: (2000)
• United we brand how to create a cohesive brand that is seen, heard and remembered
  द्वारा: Moser, Mike
  प्रकाशित: (2003)
• Power brands : measuring , making, managing brand success
  द्वारा: Perrey, Jesko;; Freundt, Tjark; Spillecke, Dennis
  प्रकाशित: (2015)