APA Edition Citation

Rivkin, S. S. (2004). Making of a name: The inside story of the brands we buy.

Chicago Edition Citation

Rivkin, Steve; Sutherland. Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press, Oxford, 2004.

MLA Edition Citation

Rivkin, Steve; Sutherland. Making of a Name: The Inside Story of the Brands We Buy. 2004.