Lee, M. J. (2003). Principles of advertising: A global perspective.
Chicago Edition CitationLee, Monle; Johnson. Principles of Advertising: A Global Perspective. Viva Books Pvt. Ltd., New Delhi, 2003.
MLA Edition CitationLee, Monle; Johnson. Principles of Advertising: A Global Perspective. 2003.
Warning: These citations may not always be 100% accurate.