Ries, A. R. (2003). 22 immutable laws of branding.
Chicago Edition CitationRies, Al; Ries. 22 Immutable Laws of Branding. Profile Books, London, 2003.
MLA Edition CitationRies, Al; Ries. 22 Immutable Laws of Branding. 2003.
Warning: These citations may not always be 100% accurate.