APA Edition Citation

Gronroos, C. (2001). Service management and marketing: A customer relationship management and approach.

Chicago Edition Citation

Gronroos, Christian. Service Management and Marketing: A Customer Relationship Management and Approach. John Wiley & Sons, New York, 2001.

MLA Edition Citation

Gronroos, Christian. Service Management and Marketing: A Customer Relationship Management and Approach. 2001.

Warning: These citations may not always be 100% accurate.