Herbig, P. A. (2005). Encyclopaedia of strategic marketing management, Vol.10: Cross-cultural marketing.
Chicago Edition CitationHerbig, Paul A. Encyclopaedia of Strategic Marketing Management, Vol.10: Cross-cultural Marketing. Jaico Publishing House: Mumbai, 2005.
MLA Edition CitationHerbig, Paul A. Encyclopaedia of Strategic Marketing Management, Vol.10: Cross-cultural Marketing. 2005.
Warning: These citations may not always be 100% accurate.