APA Edition Citation

Sawyer, D. C. (2005). Encyclopaedia of strategic marketing management, Vol.07: Competitive strategies for service business.

Chicago Edition Citation

Sawyer, Deborah C. Encyclopaedia of Strategic Marketing Management, Vol.07: Competitive Strategies for Service Business. Jaico Publishing House: Mumbai, 2005.

MLA Edition Citation

Sawyer, Deborah C. Encyclopaedia of Strategic Marketing Management, Vol.07: Competitive Strategies for Service Business. 2005.