APA Edition Citation

Brooke, M. Z. M. (2005). Encyclopaedia of strategic marketing management, Vol.04: New product development.

Chicago Edition Citation

Brooke, Michael Z; Mills. Encyclopaedia of Strategic Marketing Management, Vol.04: New Product Development. Jaico Publishing House: Mumbai, 2005.

MLA Edition Citation

Brooke, Michael Z; Mills. Encyclopaedia of Strategic Marketing Management, Vol.04: New Product Development. 2005.

Warning: These citations may not always be 100% accurate.