Reid, D. A. P. (2005). Encyclopaedia of strategic marketing management, Vol.02: Business marketing research.
Chicago Edition CitationReid, David A; Plank. Encyclopaedia of Strategic Marketing Management, Vol.02: Business Marketing Research. Jaico Publishing House: Mumbai, 2005.
MLA Edition CitationReid, David A; Plank. Encyclopaedia of Strategic Marketing Management, Vol.02: Business Marketing Research. 2005.
Warning: These citations may not always be 100% accurate.