Marketing management

Eitemau Tebyg

• Strategic marketing planning and evaluation
  gan: Lancaster, Geoff; Massingham, Lester
  Cyhoeddwyd: (2004)
• Essentials of marketing management /
  gan: Lancaster, Geoffrey, 1938-, et al.
  Cyhoeddwyd: (2018)
• Essentials of marketing: Text and cases
  gan: Lancaster, Geoffrey; Massingham, Lester
  Cyhoeddwyd: (1994)
• Encyclopaedia of strategic management, Vol.01: Marketing planning and evaluation
  gan: Lancaster, Geoff; Massingham, Lester
  Cyhoeddwyd: (2002)
• art of marketing: introduction to marketing: a step-by-step guide to all the tools of marketing
  gan: Lancaster, Geoff
  Cyhoeddwyd: (2001)