Lancaster, G. M. (2001). Marketing management (3 edition.).
Chicago Edition CitationLancaster, Geoff; Massingham. Marketing Management. 3 edition. Mc Graw Hill: London, 2001.
MLA Edition CitationLancaster, Geoff; Massingham. Marketing Management. 3 edition. 2001.
Warning: These citations may not always be 100% accurate.