Sutherland, M. S. (2004). Advertising and the mind of the consumer: What works, what doesn`t, and why (2 edition.).
Chicago Edition CitationSutherland, Max; Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn`t, and Why. 2 edition. Allen&Unwin: Australia, 2004.
MLA Edition CitationSutherland, Max; Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn`t, and Why. 2 edition. 2004.
Warning: These citations may not always be 100% accurate.