APA aipamena

Zikmund, W. G. Customer relationship management: Integrating marketing strategy and information technology.

Chicago Style aipamena

Zikmund, William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. John Wiley & Sons: New York.

MLA aipamena

Zikmund, William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology.