VanAuken, B. (2004). The brand Management checklist: Proven tools& techniques for creating winning brands.
Chicago Edition CitationVanAuken, Brad. The Brand Management Checklist: Proven Tools& Techniques for Creating Winning Brands. Kogan Page Pub: London, 2004.
MLA Edition CitationVanAuken, Brad. The Brand Management Checklist: Proven Tools& Techniques for Creating Winning Brands. 2004.
Warning: These citations may not always be 100% accurate.