Cita APA

Marconi, J. (2001). The brand marketing book: Creating, managing, and extending the value of your brand.

Chicago Edition Citation

Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. NTC Business Books: USA, 2001.

Cita MLA

Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. 2001.