APA Edition Citation

Marconi, J. (2001). The brand marketing book: Creating, managing, and extending the value of your brand.

Chicago Edition Citation

Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. NTC Business Books: USA, 2001.

MLA Edition Citation

Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. 2001.

Warning: These citations may not always be 100% accurate.