Clow, K. E. B. (2003). Integrated advertising, promotion, and marketing communications (2 edition.).
Citação norma ChicagoClow, Kenneth E; Baack. Integrated Advertising, Promotion, and Marketing Communications. 2 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2003.
Citação norma MLAClow, Kenneth E; Baack. Integrated Advertising, Promotion, and Marketing Communications. 2 edition. 2003.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.