Firebrands: Building brand loyalty in the internet age

समान संसाधन

• Brand building on the Internet
  द्वारा: Lindstrom, Martin; Anderson, Tim Frank
  प्रकाशित: (2000)
• Brands and Firebrands : Insights from Experts
  द्वारा: Braj Mohan, Chaturvedi
  प्रकाशित: (2003)
• Consumer and Brand Loyalty
  द्वारा: Kishore, Chandra Raut
  प्रकाशित: (2006)
• Right side up: building brands in the age of the organised consumer
  द्वारा: Mitchel, Alan
  प्रकाशित: (2003)
• Creating brand loyalty: The management of power positioning and really great advertising.
  द्वारा: Czerniawski, Richard D; Maloney, Michael
  प्रकाशित: (1999)