Firebrands: Building brand loyalty in the internet age

Lignende værker

• Brand building on the Internet
  af: Lindstrom, Martin; Anderson, Tim Frank
  Udgivet: (2000)
• Brands and Firebrands : Insights from Experts
  af: Braj Mohan, Chaturvedi
  Udgivet: (2003)
• Consumer and Brand Loyalty
  af: Kishore, Chandra Raut
  Udgivet: (2006)
• Right side up: building brands in the age of the organised consumer
  af: Mitchel, Alan
  Udgivet: (2003)
• Creating brand loyalty: The management of power positioning and really great advertising.
  af: Czerniawski, Richard D; Maloney, Michael
  Udgivet: (1999)