Firebrands: Building brand loyalty in the internet age

Eitemau Tebyg

• Brand building on the Internet
  gan: Lindstrom, Martin; Anderson, Tim Frank
  Cyhoeddwyd: (2000)
• Brands and Firebrands : Insights from Experts
  gan: Braj Mohan, Chaturvedi
  Cyhoeddwyd: (2003)
• Consumer and Brand Loyalty
  gan: Kishore, Chandra Raut
  Cyhoeddwyd: (2006)
• Right side up: building brands in the age of the organised consumer
  gan: Mitchel, Alan
  Cyhoeddwyd: (2003)
• Creating brand loyalty: The management of power positioning and really great advertising.
  gan: Czerniawski, Richard D; Maloney, Michael
  Cyhoeddwyd: (1999)