APA Edition Citation

Moon, M. M. (2001). Firebrands: Building brand loyalty in the internet age.

Chicago Edition Citation

Moon, Michael; Millison. Firebrands: Building Brand Loyalty in the Internet Age. TATA McGraw-Hill Publishing Co., New Delhi, 2001.

MLA Edition Citation

Moon, Michael; Millison. Firebrands: Building Brand Loyalty in the Internet Age. 2001.

Warning: These citations may not always be 100% accurate.