APA Edition Citation

Kelley, L. D. J. (2004). Advertising media planning: A brand management approach.

Chicago Edition Citation

Kelley, Larry D; Jugenheimer. Advertising Media Planning: A Brand Management Approach. Prentice-Hall of India Pvt. Ltd., New Delhi, 2004.

MLA Edition Citation

Kelley, Larry D; Jugenheimer. Advertising Media Planning: A Brand Management Approach. 2004.

Warning: These citations may not always be 100% accurate.