APA Edition Citation

Lancaster, G. R. (2003). Introduction to marketing: A step-by-step guide to all the tools of marketing.

Chicago Edition Citation

Lancaster, Geoff; Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. Crest Publishing House, New Delhi, 2003.

MLA Edition Citation

Lancaster, Geoff; Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. 2003.

Warning: These citations may not always be 100% accurate.