Boyd, H. W. (2003). Marketing research: Text and cases (7 edition.).
Chicago Edition CitationBoyd, Harper W. Marketing Research: Text and Cases. 7 edition. Richard D. Irwin, INC.: Illinois, 2003.
MLA Edition CitationBoyd, Harper W. Marketing Research: Text and Cases. 7 edition. 2003.
Warning: These citations may not always be 100% accurate.