Anderson, J. C. N. (2004). Business market management: Understanding, creating, and delivering value.
Chicago Edition CitationAnderson, James C; Narus. Business Market Management: Understanding, Creating, and Delivering Value. Pearson Education (Singapore) Pte. Ltd., Delhi, 2004.
Deismireacht MLAAnderson, James C; Narus. Business Market Management: Understanding, Creating, and Delivering Value. 2004.
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