Handbook of strategic marketing communications: New ways to build and integrate communications

Antzeko izenburuak

• Handbook of strategic Marketing Communications: new ways to build and integrate communications /
  nork: Smith, Paul
  Argitaratua: (2003)
• Strategic marketing communications : new ways to build and integrate communications
  nork: Berry, Chris
  Argitaratua: (1997)
• Encyclopaedia of strategic management, Vol.05: Marketing communications
  nork: Smith, Paul, et al
  Argitaratua: (2002)
• Contemporary strategic marketing
  nork: Brennan, Ross et al
  Argitaratua: (2007)
• Strategic marketing management
  nork: Wilson,Richard M.S,et.al
  Argitaratua: (2013)