Malhotra, N. K. (2004). Marketing research: An applied orientation (4 edition.).
Chicago Edition CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 4 edition. Pearson Education (Singapore) Pte. Ltd., Delhi, 2004.
MLA Edition CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 4 edition. 2004.
Warning: These citations may not always be 100% accurate.