एपीए उद्धरण

Semenik, R. J. (2001). Promotion and integrated marketing communications.

शिकागो स्टाइल उद्धरण

Semenik, Richard J. Promotion and Integrated Marketing Communications. Thomson-South Western, Australia, 2001.

एमएलए उद्धरण

Semenik, Richard J. Promotion and Integrated Marketing Communications. 2001.