How to win customers in the digital world: Total action or fatal inaction

Antzeko izenburuak

• Superior customer value: strategies for winning and retaining customers
  nork: Weinstein, Art
  Argitaratua: (2012)
• Winning and influencing customers : customer relationship management : texst and cases
  nork: Mathur, U C
  Argitaratua: (2011)
• Why CRM doesn't work: How to win by letting customers manage the relationship
  nork: Newell, Frederick
  Argitaratua: (2004)
• Total customer value management : tranforming business thinking
  nork: Mahjan, Gautam
  Argitaratua: (2011)
• Customer care excellence : how to create an effective customer focus
  nork: Cook, Sarah
  Argitaratua: (2011)