APA Edition Citation

McDaniel,Carl; Gates, R. (2004). Marketing research essentials (4 edition.).

Chicago Edition Citation

McDaniel,Carl; Gates, Roger. Marketing Research Essentials. 4 edition. John Wiley & Sons: New York, 2004.

MLA Edition Citation

McDaniel,Carl; Gates, Roger. Marketing Research Essentials. 4 edition. 2004.

Warning: These citations may not always be 100% accurate.