Darymple, D. J. P. (2002). Marketing management (7 edition.).
Chicago Edition CitationDarymple, Douglas J; Parsons. Marketing Management. 7 edition. John Wiley & Sons Inc., New York, 2002.
MLA Edition CitationDarymple, Douglas J; Parsons. Marketing Management. 7 edition. 2002.
Warning: These citations may not always be 100% accurate.