Ramaswamy, V. S. N. (2002). Marketing management: Planning implementation and control: Global perspective Indian context (3 edition.).
Chicago Edition CitationRamaswamy, V S; Namakumari. Marketing Management: Planning Implementation and Control: Global Perspective Indian Context. 3 edition. Macmillan: India, 2002.
MLA Edition CitationRamaswamy, V S; Namakumari. Marketing Management: Planning Implementation and Control: Global Perspective Indian Context. 3 edition. 2002.
Warning: These citations may not always be 100% accurate.