Ramesh Kumar, S. (2003). Conceptual issues in consumer behaviour: The Indian context.
Chicago Edition CitationRamesh Kumar, S. Conceptual Issues in Consumer Behaviour: The Indian Context. Pearson Education Asia, 2003.
MLA Edition CitationRamesh Kumar, S. Conceptual Issues in Consumer Behaviour: The Indian Context. 2003.
Warning: These citations may not always be 100% accurate.